Commercial & Growth

Conference 2027

Unstoppable

One strategy. One team. Amazing brands. Infinite opportunities. Two days that will define our path forward together.

Time until Conference

254 DAYS
19 HRS
31 MINS
51 SECS

Register Now → View Agenda

Asahi Beverages · Internal Event
2027
Centrepiece, Melbourne Park

One Team.

One Vision.

Two days of strategy, inspiration, and shared ambition — plus an unforgettable evening at the MCG.

2 Days
4+ Keynote Speakers
1 Team, One Goal
MCG Evening Venue

About The Conference

This is the moment our Commercial & Growth teams come together like never before.

The Asahi Beverages Commercial & Growth Conference 2027 brings our entire commercial family under one roof — two days of strategy, connection, and shared ambition across our portfolio of amazing brands.

📅 When
February 26–27, 2027
Day 1: 9:30am–5:30pm · Day 2: 8:15am–3:00pm

📍 Where
Centrepiece, Melbourne Park
Evening event: Melbourne Cricket Ground (MCG)

👥 Who
Commercial & Growth Teams
By invitation · Asahi Beverages employees only

Featured Speakers

The Voices of Unstoppable

Hear from the leaders shaping Asahi Beverages' strategy, culture, and commercial future.

Robert Iervasi

CEO
Robert leads Asahi Beverages as CEO, driving the company's strategic transformation across its iconic portfolio of brands and championing a unified commercial vision.

Sarah Mitchell

Chief Commercial Officer
Sarah oversees the full commercial function across Asahi's beverage portfolio, leading the charge on customer partnerships, field excellence, and revenue growth.

David Kang

Head of Growth & Innovation
David leads Asahi's growth agenda, identifying emerging consumer trends and translating them into brand and commercial opportunities across the portfolio.

Priya Mehta

GM Marketing
Priya leads brand marketing for Asahi's premium portfolio, building fan communities and delivering world-class campaigns that drive awareness and loyalty.

FAQ

Frequently Asked Questions

Everything you need to know before the conference.

1. Who is invited to the conference?
2. What's included in my registration?
3. What should I bring?
4. Is there accommodation available?

Event Schedule

Two Days, One Direction

Strategy, inspiration, and connection — plus an unforgettable evening at the MCG.

Day 1
Thu, Feb 26

• 09:30 AM
  Arrival & Welcome Breakfast
  📍 Main Foyer, Centrepiece
• 10:00 AM
  Opening Keynote: Unstoppable — Our Vision for 2027
  Robert Iervasi, CEO
  📍 Main Stage
• 11:30 AM
  Commercial Strategy Deep Dive
  Sarah Mitchell, CCO
  📍 Grand Ballroom
• 12:30 PM
  Networking Lunch
  📍 Dining Pavilion
• 02:00 PM
  Brand Showcase: Amazing Brands in Action
  Priya Mehta, GM Marketing
  📍 Main Stage
• 03:30 PM
  Breakout Sessions: Regional Teams
  Various Leaders
  📍 Breakout Rooms
• 05:30 PM
  Day 1 Close & Transfer to MCG
  📍 Main Foyer
• 06:00 PM
  Evening Event at Melbourne Cricket Ground
  📍 Melbourne Cricket Ground

Asahi Beverages · Internal Event

Register for Conference 2027

Secure your place — open to Asahi Beverages Commercial & Growth team members only.

Conference Pass

By Invitation
Complimentary for eligible team members
Includes: Both days, all sessions, evening event at the MCG, meals & networking

Registrations Close
February 5, 2027
Register Now