February 26–27, 2027 · Centrepiece, Melbourne Park
Commercial & Growth Conference 2027
Unstoppable
One strategy. One team. Amazing brands. Infinite opportunities.
About The Conference
This is the moment our Commercial & Growth teams come together like never before.
The Asahi Beverages Commercial & Growth Conference 2027 brings our entire commercial family under one roof — two days of strategy, connection, and shared ambition across our portfolio of amazing brands.
One strategy. One team. Together we are Unstoppable.
When
February 26–27, 2027
Day 1: 9:30am – 5:30pm · Day 2: 8:15am – 3:00pm
Where
Centrepiece, Melbourne Park
Evening event: Melbourne Cricket Ground (MCG)
Who
Commercial & Growth Teams
By invitation · Asahi Beverages employees only
Featured Speakers
Hear from the leaders shaping Asahi Beverages' strategy, culture, and commercial future.
Robert Iervasi
CEO, Asahi Beverages
Our Vision: Unstoppable
Robert leads Asahi Beverages as CEO, driving the company's strategic transformation across its iconic portfolio of brands and championing a unified commercial vision.
Sarah Mitchell
Chief Commercial Officer, Asahi Beverages
One Commercial Strategy
Sarah oversees the full commercial function across Asahi's beverage portfolio, leading the charge on customer partnerships, field excellence, and revenue growth.
David Kang
Head of Growth & Innovation, Asahi Beverages
Brands Built for Tomorrow
David leads Asahi's growth agenda, identifying emerging consumer trends and translating them into brand and commercial opportunities across the portfolio.
Priya Mehta
GM Marketing, Asahi Beverages
Amazing Brands in Action
Priya leads brand marketing for Asahi's premium portfolio, building fan communities and delivering world-class campaigns that drive awareness and loyalty.
Register for the Commercial & Growth Conference 2027
Secure your place — open to Asahi Beverages Commercial & Growth team members only.
Conference Pass
By Invitation
Complimentary for eligible team members
Includes: Both days, all sessions, evening event at the MCG, meals & networking
Registrations Close
February 5, 2027
Event Schedule
Two days of strategy, inspiration, and connection — plus an unforgettable evening at the MCG.
Day 1 Thu, Feb 26
| Time | Session Description | Speaker | Location |
|---|---|---|---|
| 09:30 AM | Arrival & Welcome Breakfast | Main Foyer, Centrepiece | |
| 10:00 AM | Opening Keynote: Unstoppable — Our Vision for 2027 | Robert Iervasi, CEO | Main Stage |
| 11:30 AM | Commercial Strategy Deep Dive | Sarah Mitchell, CCO | Grand Ballroom |
| 12:30 PM | Networking Lunch | Dining Pavilion | |
| 02:00 PM | Brand Showcase: Amazing Brands in Action | Priya Mehta, GM Marketing | Main Stage |
| 03:30 PM | Breakout Sessions: Regional Teams | Various Leaders | Breakout Rooms |
| 05:30 PM | Day 1 Close & Transfer to MCG | Main Foyer | |
| 06:00 PM | Evening Event at Melbourne Cricket Ground | Melbourne Cricket Ground |
Day 2 Fri, Feb 27
| Time | Session Description | Speaker | Location |
|---|---|---|---|
| 08:15 AM | Day 2 Welcome | Main Foyer | |
| 09:00 AM | Morning Keynote: Future Vision | David Kang | Main Stage |
| 10:30 AM | Closing Remarks and Reflections | Robert Iervasi, CEO | Main Stage |
| 12:00 PM | Lunch & Networking | Dining Pavilion | |
| 01:00 PM | Final Panel Discussion | Featured Speakers | Grand Ballroom |
| 02:30 PM | Conference Close | Main Foyer |