Venues NSW — managing corporate hospitality across a stadium portfolio

How Australia's leading stadium operator replaced fragmented systems and manual processes with a single end-to-end platform for corporate sales, ticketing, and hospitality.

Clients

• Venues NSW
• Allianz Stadium
• CommBank Stadium

Features used

• Inventory mgmt
• Auto confirmations
• Ticketmaster integration
• Corporate group sales
• Reporting

The case

🏟 Venues — Venues NSW / Allianz Stadium

Allianz Stadium · CommBank Stadium · Sydney Football Stadium

Managing corporate hospitality across multiple major venues meant fragmented systems, manual confirmations, catering orders by form, tickets emailed as individual PDFs, and inventory tracked in spreadsheets — with no clean handoff between sales and operations.

Venues NSW deployed Eventchain as its end-to-end hospitality and ticketing platform across its stadium portfolio. When a corporate client books a private suite for ANZAC Day at Allianz Stadium, a branded confirmation hits their inbox automatically. When Deicorp secures a facility for the Roosters v Knights, the whole sequence — booking, confirmation, ticketing, and follow-up — runs without the venue team lifting a finger. Live Ticketmaster integration means tickets go from sale to delivery in one click.

• Automated hospitality confirmations across all venues and events
• Hands-free Ticketmaster ticketing — one click from sale to delivery
• Significant reduction in manual admin for events and partnerships teams
• Centralised sales group management for sponsors and corporate clients

"Eventchain has fundamentally changed how we manage corporate sales. What used to take our team hours now runs automatically." — Karina Slattery, Venues NSW