Lion, QBE & Telstra — events as a compliance asset, not a clerical burden.

How three of Australia's largest enterprises replaced manual ticket distribution, fragmented FBT records, and zip-file chaos with a single self-serve platform that handles everything from approval to attendance.

Clients

Lion
QBE Insurance
Telstra

Features used

Boards
FBT reporting
Wallet tickets
Internal distribution
EDM campaigns
Salesforce integration
API / enterprise

The case

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Sponsor / Corporate — Lion, QBE & Telstra

For large enterprises, events are a compliance obligation as much as a relationship tool. FBT reporting requires detailed records of every event, every attendee, every dollar — spread across multiple platforms and email chains. And then there's ticket distribution: download a zip, unzip it, find each person's ticket, email it one by one, repeat for every fixture. Hours of skilled people doing clerical work, every time.

Because every event, ticket, guest, and spend lives inside Eventchain, sponsors pull a single FBT report at tax time — no reconciling, no chasing spreadsheets. The Boards feature gives each organisation a branded self-service portal: employees request access to events, approvals happen inside the platform, and tickets are issued automatically. Lion and QBE run their entire internal distribution cycles through Boards — from C-suite to staff — with a clean, auditable record feeding directly into FBT. QBE manages full-season EDM campaigns and ticket releases self-serve, with a Salesforce integration in scoping. Telstra is connecting their enterprise event workflow via API.

Single FBT report across all events, attendees, and spend — no reconciliation
Lion and QBE using Boards — no zip files, no manual emails
QBE managing full season EDM and ticketing entirely self-serve
Telstra API integration in build — enterprise event data at scale

"Having everything in one system changed how we think about events. The FBT report alone saves our finance team weeks every year." — Events Manager, Lion